Konstruksi Makna Postingan Instagram @Najwa Shihab Dalam Membangun Citra Diri ( Analisis Semiotika Ferdinand De Saussure )

Abstract

The use of social media such as Instagram is not only for communication and sharing moments such as photos and videos but Instagram can also be used as a medium in building one's self-image in any aspect, in achieving positive and negative images, on other Instagram users. One of them is Najwa Shihab, who in fact is a public figure who often uses Instagram to share valuable moments when creating his own image. The purpose of this research is to find out the construction of Najwa Shihab's self-image on Instagram social media. As for the paradigm itself, it uses a constructivist paradigm with descriptive research type and a qualitative approach method with Ferdinand de Saussure's semiotic theory. In this study, the object of his research is in the form of photos and descriptions on the @najwashihab Instagram account. The results of this study are to make components of how to form a self-image, where there are verbal and nonverbal messages seen from the sentences or captions he wrote with a characteristic and the style of photography and fashion worn by Najawa Shihab. Therefore, this study concludes that Najwa Shihab has several characteristics in building his self-image which is simple, educational, smart, humble, modern, fashionable and inspiring.