Konseptualisering van Kommunikasiebestuursopleiding

Abstract

Communication Management Training is an unfamiliar concept to somecommunication scholars. Although there seems to be general agreementon the pragmatic justification and viability of communication training in themanagement sciences, questions are being asked about the academiclegitimacy of Communication Management as educational model. Thisarticle sets out to explain communication management training through ananalysis of the four communication-focused subject areas that may belegitimately taught in the management sciences. This analysis will bebased on a conceptual analytical framework, derived from prior attemptsto differentiate communication-related subject fields. To conduct theanalysis, the author made use of an exploratory qualitative approach bystudying contributions in The Joumal of Business Communication,Management Communication Quarterly, ABC Bulletin, CommunicationMonographs and Public Relations Review.