Abstract
Carrying out qualitative, ethnographic research in a familiar culture, language and profession is tricky. Sharing a common language, a common cultural repertoire and experiences with interlocutors may afford in-depth insight into specific settings, situations, conversations and conflicts. Yet it may also afford too easy consensus on how to interpret what is going on, what words mean, and which categories are appropriate. Whereas classic ethnographic analysis paid close attention to people’s ways of classifying and conceptualizing the worlds they inhabited, today such conceptual data is often left unexplored and thus analytically unproductive. This chapter reflects on analytical troubles native researchers may encounter when working in ‘too’ familiar settings, and suggests ways of working with such familiar concepts, categories and systems of classification that afford deeper analytical insight into the ethnographic material and field of inquiry.
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