Abstract
The thinking of the Imam Al-Ghazali socioeconomic Ra stem from a concept he called "Islamic social welfare functions". A theme that became the base of his entire starting is the concept of social welfare affairs or utilities (common good) contained in the maqasid Sharia. This study aims to formulate a concept of marketing based on the values mashlahat maqasid Sharia. The method of this research is kualitatid desktiptif with an approach to the study of librarianship.The research found that in designing the marketing pattern of marketers should pay attention to the concept of maslahah maqasid Sharia as a goal of as a guide in marketing strategies. Five things that go in Islamic trends i.e., religion, soul, intellect, lineage, and treasures are factors which becomes basic guidelines the lack of intervention. This design pattern, as a consequence of childbirth a maslahah therein.
Highlights
Abstrak Pandangan Imam Al-Ghazali mengenai sosioekonomi bersumber dari suatu konsep yang disebut sebagai "fungsi kesejahteraan sosial Islami"
This study aims to formulate the concept of marketing based on the values of the Maqasid Shariah mashlahat
4. Kesimpulan Dalam Pemikiran Imam Al-Ghazali Ra mengenai konsep kesejahteraanya, yang disinggung tentang lima tujuan syariat atau maqashid syariah, dapat dijadikan sebuah acuan para pelaku ekonom khususnya para marketer untuk dapat melakukan kegiatan proses bisnisnya sesuai aturan Allah SWT
Summary
Abstrak Pandangan Imam Al-Ghazali mengenai sosioekonomi bersumber dari suatu konsep yang disebut sebagai "fungsi kesejahteraan sosial Islami". Tujuan penelitian ini adalah untuk menganalisis konsep marketing berbasis maqashid syariah Imam Alghazali yang dapat menjadi pegangan produsen dalam memasarkan kepada konsumen agar sejalan dengan nilai-nilai mashlahat.
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