Abstract
The article presents an analysis of lexical data obtained by a free word association experiment in two studies separated by 50 years (Kurcz 1967, Gatkowska 2017: 1000 and 900 subjects respectively). Comparative analysis was used to analyze the names of colors (white, yellow, black, red, blue and green) and their experimental connotations. The gap of 50 years revealed the stability of meanings (semantic connotations) resulting from the fact that a given color is an inherent feature (e.g. white – snow), as well as stability of conventions (e.g. white – purity, innocence) and the simultaneous variability of extra-linguistic facts, e.g. the numerous lexical connotations of red in the Kurcz study, motivated by the political situation of Poland at the time, that are not present in the contemporary experiment, or new color connotations ( e.g. black – elegant, green – money). In both experiments one can see the use of metonymy to connect a color name and a person.
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