Abstract
Abstract In this era of globalization, the human’s need to have an fast information becomes very important for the community. The mass media is a form of mass communication that is capable of providing the need for quick information about what happened. Facing fierce competition in the mass media business that requires social and economic strength of this, then there is the tendency of media consolidation which then leads to the emergence of mass media giant group of players who later led to the concentration of media ownership is often called konglemerasi media. Conglomeration of media influence on the content or programs submitted to the community in which the content or the program represents the economic and political interests of media owners. As a result, the interests of the community to get the truth be lost. All this because of the process of agenda setting and framing is done by the media that are tailored to the interests of the owner. Truth is not found in these communities can lead society to accept the truth version from hegemony of mass media.
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