KOMUNIKASI SIMBOLIK PADA UPACARA NGATURANG BAKARAN SEBAGAI TRADISI MESESANGI DI PURA DALEM PURWA DESA PAKRAMAN SELULUNG KECAMATAN KINTAMANI KABUPATEN BANGLI

Abstract

<p><em>Balinese Hindu people has unique, beautiful, and rich culture since long time ago and also mysterious. It is mysterious because many of them cannot be separated with magic such as Ngaturang Bakaran ritual at Pura Dalem Purwa, Selulung village, Kintamani subdistrict, Bangli regency. This ritual seems simple, but it has wide meaning. This tradition has a long interesting social aspect in Ngaturang Bakaran ritual which uses cow as an offering.</em></p><p><em>In this study, there are 3 problems. Those are: 1) What is the symbolic communication in Ngaturang Bakaran ritual at Pura Dalem Purwa, Selulung village, Kintamani subdistrict, Bangli regency? 2) What is the role of symbolic communication in Ngaturang Bakaran ritual at Pura Dalem Purwa, Selulung village, Kintamani subdistrict, Bangli regency? 3) How is people understanding about symbols in Ngaturang Bakaran ritual at Pura Dalem Purwa, Selulung village, Kintamani subdistrict, Bangli regency? The theory used to analyze those problems are 1) communication theory, 2) Symbolic Interaction theory, and 3) S-O-R (Stimulus Organism Response) theory. The methods used to collect the data were 1) observation, 2) interview, 3) literature review, and 4) documentation study. The data were analyzed by using qualitative descriptive method by arranging the data systematically and conclude it.</em></p><p><em>The result of this study shows that Ngaturang Bakaran ritual is done by the existence of mesesangi or the fulfillers of people prayer, so they have to pay it through Ngaturang Bakaran using cow and offerings banten. (1) The symbolic communication forms in Ngaturang Bakaran ritual were intrapersonal, interpersonal, verbal, non-verbal, and group communications. (2) Symbolic communication in Ngaturang Bakaran ritual were transcendental and religious communications. (3) People understanding towards this ritual is different from ages such as kids, adolescences, and adults. Parents, religious figures, and community figures roles can be really helpful in giving understanding to people based on their thinking level.</em></p>