Abstract
This paper is concerned with the dissemination of Healthy Lifestyle information. Healthy Lifestyle which applying food combining approach recently is hailed as a breakthrough in health communication. Meanwhile, the dissemination process consists of message characteristic, communication channel, and range of time period. The innovation on message characteristic involves factors such as relative benefit, compatibility, and complexity. Relative innovation is generated from economy aspect: by applying healthy lifestyle information, it is strongly hoped that human body will become healthy, full of energy, and free from disease. On the other hand, there is difficulty on compatibility factors, due to society’s eating pattern which referred on four-healthy pattern for every meal, not for a whole day. The spread of information need a deep toward lifestyle—add complexity for the matter. The communication channels to widespread this information to the public utilize a combination of interpersonal communication (for consultation), group communication (public speech), and mass communication (print media). Time is also a crucial factor in planning information dissemination.
Highlights
Healthy Lifestyle which applying food combining approach recently is hailed as a breakthrough in health communication
The communication channels to widespread this information to the public utilize a combination of interpersonal communication, group communication, and mass communication
Cara Aman dan Efektif Menurunkan Berat Badan
Summary
Sebelum menjelaskan teori difusi inovasi, terlebih dahulu penulis uraikan aspek-aspek yang berhubungan dengan perubahan sosial dan komunikasi. Menurut Rogers yang dikutip Perry, adalah “tahap-tahap untuk menyebarluaskan temuan-temuan baru, menyangkut suatu teknologi baru, gagasan baru, ke seluruh anggota masyarakat” ( dalam Baldwin, 2004:221). Peran komunikasi dalam perubahan sosial, seperti dijelaskan Rogers, yang dikutip Perry, “komunikasi itu merupakan elemen yang penting dalam setiap perubahan sosial, meliputi inovasi atau penemuan baru, pengomunikasian melalui berbagai saluran, dalam suatu rentang waktu, dan di antara anggota sistem sosial” (dalam Baldwin, 2004:221). Adapun tindak lanjut dari informasi itu, terutama dalam meyakinkan orang agar mau mengadopsi suatu inovasi lebih dibebankan kepada individu-individu seperti opinion leader atau agen perubahan yang menggunakan saluran antarpribadi. Menurut Rogers, yang dikutip Perry (dalam Baldwin et al, 2004:222), “keinovatifan berkenaan dengan sejauhmana seseorang mengadopsi inovasi lebih dahulu dibandingkan dengan orang lain di masyarakatnya.”. Bila teknologi tersebut memenuhi janjinya, mereka mengadopsinya, dan bertindak sebagai opinion leader yang mempromosikan inovasi baru kepada orang lain.” Sedangkan late adopters atau laggard adalah “mereka yang lambat mengadopsi inovasi baru” (Perry dalam Baldwin et al, 2004:222)
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