Abstract
This study aims to determine the form commodification of Bali Lestari Beach as a tourist attraction in the District of Pantai Cemin. Commodification is carried out by adopting Balinese culture and renewal of Bali Lestari Coast facilities, as evidenced by this commodification, can increase the number of tourist visits. The research method used is a qualitative method with an ethnographic approach, data collection techniques using participatory observation and interviews. The results of this study explain the form of commodification carried out on the Bali Lestari beach by changing the beach brand from Indah to Bali. Then adopt Balinese culture such as traditional Balinese architecture, Balinese arches, paintings of puppet figures, statues and polished saput, which are made in such a way as to be identical to the nuances on the island of Bali. To get the appropriate commodification, the manager renewed and added several supporting facilities such as, water games, photo spots, prayer rooms, bathrooms and restaurants. The increase in visitors creates new jobs for the surrounding community, many of whom are shifting jobs from farming and fishing to traders on the beach. In order to get a permit to sell in this coastal area, the manager charges a low fee to the merchant to be paid. Government participation is also very necessary to develop the Bali Lestari Coast.
Highlights
Penelitian ini bertujuan untuk mengetahui bentuk komodifikasi Pantai Bali Lestari sebagai daya tarik wisata di Kecamatan Pantai Cemin
Abstact This study aims to determine the form commodification of Bali Lestari Beach as a tourist attraction in the District of Pantai Cemin
The results of this study explain the form of commodification carried out on the Bali Lestari beach by changing the beach brand from Indah to Bali
Summary
Metode penelitian dalam penelitian ini menggunakan penelitian kualitatif dengan pendekatan etnografi, sementara teknik pengumpulan data menggunakan teknik wawancara secara mendalam dan observasi partisipasi. Peneliti ingin menggambarkan suatu proses realitas dari pengembangan pariwisata Pantai Bali. Lestarai dengan menggunakan komodifikasi budaya Bali dalam bentuk kesenian dan memberikan dampak terhadap eksistensi budaya lokal di Kecamatan Pantai Cermin, maka jenis penelitian yang paling tepat adalah jenis kualitatif dengan metode deskriptif. Pada penelitian jenis kualitatif ini peneliti berusaha mengembangkan konsep, menghimpun data lapangan dengan cermat dan berusaha mengetahui perkembangan komodifikasi Pantai Bali Lestari terhadap eksistensi budaya lokal di Kecamatan Pantai Cermin. Melalui pengamatan langsung peneliti akan mendapatkan data-data ataupun informasi tentang komodifikasi Pantai Bali Lestari sebagai cara untuk menarik minat wisatwan di wilayah Kecamatan Pantai Cermin. Adapun pengamatan dalam penelitian ini yaitu proses pengembangan dan komodifikasi Pantai Bali dan peningkatan jumlah kunjungan wisatawan di Kecamatan Pantai Cermin, di mana data diperoleh melalui pengamatan dicatat atau direkam dengan menggunakan alat yang tersedia seperti alat tulis, recorder dan kamera foto. Dengan melakukan observasi peneliti dapat mengetahui apa saja yang diperbuat oleh masyarakat sekitar pantai dalam mengembangkan potensi pariwisata budaya di wilayah Kecamatan Pantai Cermin, pemilik atau pengelola, lembaga dan pemerintah terkait dalam mengembangkan pariwisata khususnya pariwisata budayadi wilayah Kecamatan Pantai Cermin
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