KOMNAS PEREMPUAN’S CAMPAIGN AGAINST CHILD MARRIAGE (A CASE STUDY OF ZAHRA’S SOAP OPERA IN SUARA HATI ISTRI)

Abstract

Child marriages that occur to minors are still rampant in Indonesia. According to Komnas Perempuan's CATAHU 2020, the 2020 child marriage dispensation figure has tripled compared to last year, from 23,126 to 64,211 is a worrying matter that needs serious attention. [1] In today's era, humans can be said to place entertainment media as a primary need. One of the entertainment media that attracts many viewers is Sinetron (Electronic Cinema). Recently, the Indosiar television channel received a warning from the Indonesian Broadcasting Commission (KPI) for one of the soap operas being broadcast, namely "Suara Hati Istri". This is because the character of Zahra who is the third wife in the soap opera is still 15 years old. The formulation of the research problem is how the Komnas Perempuan organization responds to the case of child marriage in Zahra's soap opera "Suara Hati Istri". The researcher used a qualitative descriptive research method with case studies in the form of interviews, documentation, and literature studies. Researchers found the fact that Komnas Perempuan carried out persuasive communication in the form of a campaign against child marriage in the case study of the soap opera Zahra in Suara Hati Istri.