Abstract
Using the world cup as context, this article seeks to analyze the nature of soccer craze in Kolkata. Even when India, ranked 123rd in the FIFA rankings, is not there to support, almost every Kolkatan suspends work to see football's biggest extravaganza. This support is wholly for Brazil, for reasons analyzed in the course of the essay. What effect such support has had/will have on Indian football is dealt with in detail. In this age of satellite television, the nature of the impact of globalization on the future of Indian football, key to the development of the game in India, is also dealt with in the article.
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