Abstract
ABSTRACT Digital technologies are transforming entrepreneurial activities and increasingly impacting the strategies of small businesses, which, given their size, may find it more difficult to withstand such digital challenges. Our study aims to investigate the influence of knowledge strategies and the maturity of digital affordances on the performance of small businesses. Based on a sample of small businesses, a quantitative analysis was performed. From the knowledge-based perspective, types and origin of knowledge strategies were identified – external codification, internal codification, external personalization, and internal personalization. Our results reveal that two knowledge strategies, based on the levels of knowledge intensity and digital systems maturity, impacted performance. In addition, this study attempts to help entrepreneurs, managers, and other policymakers formulate a more appropriate knowledge strategy based on the existing contingencies between combinations of external and internal digital technologies.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.