Abstract
The utilization of e-marketplace perceived to support users in selling their product. However, there are some difficulties faced by user in setting up the online space, utilizing the features and marketing their products. Hence, to minimize these barriers users could to share information and knowledge amongst them. Hence, the objective of this study is to identify the motivations for knowledge sharing in online community. An online community formed in Bukalapak.com an e-commerce website in Indonesia were chosen as the case study. Social exchange theory, social cognitive theory and trust were studied as the basic theories in this research. We conducted quantitative approach with 105 respondents and analyzed the data using descriptive statistic. The result showed that self-efficacy, personal outcome expectation, community related outcome expectation from social cognitive theory are the motivations in knowledge sharing. In addition, of self-worth, enjoying helping, reciprocity and social support from social exchange theory are the motivations for sharing knowledge but not applied to reputation. Information-based trust and identification were also identified as the motivations for sharing in online community.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
