Abstract
The article explores the changing landscape of competitive advantage, and its impact on leadership and management. The idea of transient advantage, and a shift in the traditional assumptions of strategy which focus on an industry perspective are being questioned in the article. The article uses the Rita McGrath model of arena perspective, where the industry analysis is replaced with the connections between customers and solutions. In a transient advantage world that we are in, it is critical for organisations to monitor trends, look at the interplay of technology and other industries and business models, and so on. To this end, leadership mindsets must change, and there must be a renewed focus on building a knowledge-sharing culture. The author recommends the creation of a social intranet for organisations in order to get the bad news to travel faster to the decision makers to grab new advantages and discard old ones.
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