Knowledge Sharing Intention Through the Social Media using Theory of Planned Behavior Approach

Abstract

The objective of this research is to examine the knowledge sharing intention through the social media or internet using theory of panned behavior approach. The subjects of this research are 234 respondents; as bachelor degree’s students majoring in Accounting in Jakarta. This research used survey method with questionnaire instrument and the sample was taken using non probability sampling method, namely purposive sampling. Convergent validity and Discriminant validity is used to test the validity and reliability of the questionnaire. The findings of this research are: 1) extrinsic motivation has a negative and significant influence on the knowledge sharing attitude, 2) absorptive capacity will have a positive and significant influence on the knowledge sharing attitude, 3) channel richness will have a positive and significant influence on the knowledge sharing attitude, 4) knowledge sharing attitude will have a positive and significant influence on the knowledge sharing intention, 5) perceived social will have a positive and significant influence on the knowledge sharing intention.