Knowledge Sharing in an Online Community of Volunteers: The Role of Community Munificence

Abstract

This study examines how perceived benefits, and context in online communities, shape members' intentions to share their knowledge. We build a model of knowledge‐sharing intention and provide empirical evidence using survey data collected from a community in which members voluntarily exchange their experiences, ideas, and questions on photographic equipment via online platforms. We find the perceived benefits and favorable conditions provided by a community (community munificence) – which consists of collective knowledge, experienced interdependence, opportunity structures, and psychological safety – influence individuals' motivation to contribute knowledge. We discuss managerial implications and outline suggestions for future theory building and empirical research.