Abstract
The growing importance of knowledge sharing is promoting individual innovative work behavior (IWB) to create new products or services for innovative business systems. Also, the key challenges faced by individuals in their knowledge sharing behavior (KSB) are personal perceptions and environmental influences. Thus, this chapter provides a research model using an extension of social cognitive theory that comprises environmental factors (subjective norms, trust), personal factors (knowledge self-efficacy, enjoyment in helping others, organizational rewards, reciprocal benefits, and psychological ownership of knowledge), KSB, and IWB. The authors advance to implement mixed-methods approaches to evaluate the proposed model. The authors believe that this research will contribute to deeper understanding of the effects of personal and environmental factors and KSB on IBW within organizations. The model is also expected to be tested in any organizations in which future researchers or practitioners wish to test this model.
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