Abstract
This research attempts to analyze to what extent knowledge and tactics, or enduring personality traits, predict investor behaviour and cognitive biases in portfolio investment. This study is based on exploring a wide-ranging dataset: responses to a questionnaire survey, together with transactional data of the same individual customers of an Indian stock company. From the questionnaire survey we estimate measures of domain-general personality traits, such as the Big Five, as compared to the knowledge, financial literacy, competency, and attitude specific to investor equity trading. Our results show the dominance of knowledge and tactics measures over personality related measures, when predicting nine different dependent variables of investment performance, investor cognitive biases and portfolio investment activity. This research concludes with the discussion of the findings, with insights into theory and managerial implications.
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