Knowledge on Doubtful Halal Processed Foods and Muslim Consumer Purchased Behavior

Nur Ida Fatihah Bt Che Shalifillizam,Alliffaizi Arsat,Noor Azmi Ahmad,Zulhan Othman,Rahayu Mokhtar

doi:10.6007/ijarbss/v8-i8/4619

Nur Ida Fatihah Bt Che Shalifillizam, Alliffaizi Arsat + Show 3 more

Open Access

https://doi.org/10.6007/ijarbss/v8-i8/4619

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Abstract

As market and purchasing power is frequently growing, halal foods are demanded not only within Muslim but also requested among non-Muslim. In general, the scope of halal concept is determined by how foods are prepared and served together with how they are made and processed. The assurance in foods clarifies as halal would reflect a better sense of hygiene, quality produced with the compliance of food safety. Despite the outrageous acceptance of halal industry towards processed foods, there is an issue of doubtful occurring in between. The assumptions of syubhah could be proposed as a huge issue since the sensitive uncertainty would lead to haram. Hence, this study aims to acknowledge the influence of knowledge on Doubtful Halal foods toward consumer purchasing behavior. Total of 107 consumers with different demographic participated as respondents with vary result interpretation.

Highlights

Halal concept is discussed widely in the world, especially in Muslim countries
The increasing of Halal food market is related with the awareness in quality and hygienic value among muslim and non muslim customer (Wilson, 2014)
In-depth, this study aims to access the Muslim consumer attitude, subjective norms and perceived behaviour control in purchasing Halal packed products

Summary

Introduction

Halal concept is discussed widely in the world, especially in Muslim countries. The Halal concepts gain attention from the non-Muslim countries, in the West such as France, Belgium and Canada This is because the rising number of Muslims community in the western countries and it is expected to increase year by year. The awareness of the Muslims on the Halal concept creates a competitive market and positive demand for the Halal food (Wilson, 2014 & Bohari and Fuad, 2013). In the year 2009, Mohtar, Amirnordin and Haron (2014) reported that the market for Halal Food achieved USD3992.2 billion and it is expected growth tremendously to USD1.4 trillion in 2015. The increasing of Halal food market is related with the awareness in quality and hygienic value among muslim and non muslim customer (Wilson, 2014)

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