Abstract

In the context of globalization and transformations, the knowledge potential management is an effective tool for increasing the effectiveness of organizations. The aim of the research is to study the procedural approach to the organization knowledge potential management, to distinguish the main knowledge management processes and to present suggestions on how to improve the knowledge management process model. The organization's knowledge potential in this study is defined, as the organization's resources and market opportunities, generating its knowledge potential, complexity and effective management of which create prerequisites for meeting the changing individual user needs, creating reciprocal value, uniqueness and leadership in the global marketplace. The conceptual knowledge management process model has been improved, based on the research. The first step in the model is the choice of a knowledge strategy, covering aspects of the formation and selection of strategic decision-making in knowledge potential management. The choice of an appropriate knowledge strategy brings to its implementation through a process of knowledge management cycle, consisting of knowledge acquisition, sharing, development, preservation and application of it. The knowledge management process model is completed with an evaluation of the knowledge strategy implementation.

Highlights

  • The society transformation into the knowledge society is changing user information and knowledge needs

  • The knowledge potential managing and evaluating aspects are relevant to improving the performance of organizations, but the age of information and knowledge is characterized by a dynamic environment; uncertainty is crucial to the uniqueness of organizations, where speed and quality become one of the key factors in effectively meeting the changing individual user needs

  • Romhardt (2000), it is proposed to improve the knowledge management process model from the choice of knowledge strategy - formation, selection and management of strategic decision-making in knowledge potential management through the knowledge management process, consisting of knowledge acquisition, sharing, development, preservation and application

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Summary

Introduction

The society transformation into the knowledge society is changing user information and knowledge needs. How to efficiently manage the organization's knowledge potential in a dynamic and uncertain environment in the presence of limited organization resources for the sake of uniqueness and leadership in the market is a problem, investigated in the knowledge management discipline and realized through a process. The knowledge potential managing and evaluating aspects are relevant to improving the performance of organizations, but the age of information and knowledge is characterized by a dynamic environment; uncertainty is crucial to the uniqueness of organizations, where speed and quality become one of the key factors in effectively meeting the changing individual user needs. Organizations need to adapt quickly and efficiently to changing environmental conditions by effectively managing their knowledge potential. One of the key research objects in a dynamic and uncertain environment is how to integrate the organization knowledge potential. The purpose of the research was to obtain scientific literature analysis, systematic analysis, comparative analysis, synthesis methods

The organization knowledge potential management concept
Process approach to managing organization knowledge potential
Conclusions
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