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Abstract
This study focuses on the research objects of start-up e-commerce enterprises in Shandong Province, with "knowledge management innovation capability innovation performance" as the entry point. exploring the detailed and rich impact path of knowledge management on enterprise capabilities and innovation performance. Specifically, this study combines literature and theoretical analysis to explore the following four aspects:The impact of knowledge management on innovation capability; The impact of knowledge management on innovation performance; The intermediary impact mechanism of innovation performance; The intermediary influence mechanism of knowledge management. This study used a survey questionnaire method to empirically test the research hypothesis, and conducted in-depth analysis and reasonable explanations of the research results. The following research conclusions were drawn:Knowledge management has a positive impact on the innovation capability of start-up e-commerce enterprises in Shandong Province;Knowledge management has a positive impact on the innovation performance of start-up e-commerce enterprises in Shandong Province;Innovation capability plays a mediating role in the impact of knowledge management on innovation performance;Knowledge management plays a mediating role in the impact of innovation capability on innovation performance.
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