Abstract
ABSTRACT In the 1990s, there was a change in capitalist thinking on environmental issues in many global settings, which materialised in what has been termed corporate environmentalism. Beginning with a history of the moulded fibre egg tray and one of its primary manufacturers, this is a case study of how corporate environmentalism came about and was enacted as a confluence of corporate priorities, environmental concerns, production processes, materials, and the development of new measuring tools. Unlike the many environmental history studies that emphasise the role of NGOs and policy developments, this study begins in the business world. More specifically, it is based in the making of environmental knowledge in the form of life cycle assessments and environmental accounts and in the environmental reframing of materials like moulded pulp and plastic. In this way it is the story of how it became reasonable for a manufacturer of egg trays to choose the slogan, ‘Choose Fibre. Save Nature’.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.