Abstract
The present study was conducted in agricultural zone Bandipora ofdistrict Bandipora of Jammu and Kashmir state. Four villages were selected purposively on the basis of area under rice cultivation. From each selected village, 25 paddy grower were selected randomly but only those paddy growers were included who cultivated paddy over an area of ½ acre or more. Thus, total 100 growers were selected for the study. The “Ex-Post-Facto” design of social research was used for investigation. The findings indicated that (47.00%) of growers were in medium age group, (54.00%) educated up to middle school level, (67.00%) belonged to medium size of family comprising 6-10 members, (41.00 %) were possessed land holding ranging between 11-20 kanals, (83.00%) had agriculture as their main occupation, (69.00%) were having annual income upto Rs.2 lakh, (52.00%) were having 11-20 years of experience in paddy cultivation, (51.00%) were observed having medium level of mass media exposure, (45.00%) had medium scientific orientation, (61.00%) had low extension contacts and (62.00%) had low social participation.
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