Abstract

Summary This paper discusses trends on the convergence of knowledge, innovation, and service in Southeast Asia. It portrays an innovation system's evolution in this geographical area using the role of knowledge‐intensive service (KIS) as a key mechanism toward “an intangible reform” through an application of Megatrend analysis and with special reference to the regional context. It also reflects disparities and mismatches between the existing paradoxes of a contemporary socio‐techno‐economic theory and the complexity of a global innovation system's evolution. In introducing the “knowledge, innovation, and service system” (KISS) as an alternative analytical framework, the paper proposes five key elements for this emerging system, namely, agent, space, scope, practice, and innovation, in order to promote further development and discussion.

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