Abstract
ABSTRACT This study aims to provide a contribution to the systematisation of the state-of-the art of the literature on Big Data for the process of New Product Development (NPD). Based on the evidence of a structured literature review (SLR) on articles published from 2015 to 2021, the paper aims to identify new areas for future research, by highlighting the contribution of Big Data in the perspective of knowledge management for the improvement of the new product development process. Findings demonstrate a lack of research in this field and the fragmentation of the publications that require more in-depth investigation. The analysis allows the identification of quantitative and qualitative evidence of the research trends emerging at the intersection of the two well-known areas and to derive several implications both for research and practice.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
