Abstract
Electronic media plays an important role in communication and dissemination process. This helps in disseminating the technologies and connect the people from one end to other end by getting them together with media facilities. Through internet the farmers, department offi cials and scientists can gain instant access to the most advanced research technologies can discuss their research problems with each other. Thus, PJTSAU Agricultural videos of YouTube channel is providing knowledge on crop production and protection aspects of diff erent crops to the farming community. Majority of the respondents had medium knowledge at pre-exposure stage (53.3%) and medium level at post exposure stage (66.6%) with regard to paddy production and protection aspects. A majority of the respondents were in the category of medium level at pre-exposure (71.6%) and high level at post exposure stage (75.0%) with regard to Cotton production and protection aspects. The study revealed that there was a signifi cant diff erence between pre and post knowledge gain of paddy and cotton farmers.
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