Abstract
For the past few decades, because of the environmental hazards, green purchase has been subject to wide ranges of studies. Subsequently, understanding the intellectual structure of the green purcha...
Highlights
The burgeoning rise of human consumption globally has led to severe damages to the human environment and the earth. Several environmental issues such as global warming, air pollution have made the customers to be more environmentally aware of their purchase and its impact on the environment. Due to these changes in the customer purchase behavior pattern, green purchase behavior has turned into a new consumer research study (Zhao & Zhong, 2015)
Due to these changes in the customer purchase behavior pattern, green purchase behavior has turned into a new consumer research study (Zhao & Zhong, 2015). Regarding this behavioral pheromone in costumer behavior study, wide ranges of studies have been conducted (e.g., Yadav and Pathak, 2016; Zhao & Zhong, 2015). These researches mainly focused on the antecedent of green purchase behavior and what causes it
In order to do so, the content of both highly cited articles (Table 1) and highly recent articles (Table 2) has been discussed. These researches were evaluated to propose the major topics of the possible future purchase intention research agenda: green purchase strategy, green purchase positioning
Summary
The burgeoning rise of human consumption globally has led to severe damages to the human environment and the earth. Several environmental issues such as global warming, air pollution have made the customers to be more environmentally aware of their purchase and its impact on the environment. Due to these changes in the customer purchase behavior pattern, green purchase behavior has turned into a new consumer research study (Zhao & Zhong, 2015). Regarding this behavioral pheromone in costumer behavior study, wide ranges of studies have been conducted (e.g., Yadav and Pathak, 2016; Zhao & Zhong, 2015). This gives a marvelous opportunity to green products to increase their market share
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