Knowledge-Based Sentiment Analysis and Visualization on Social Networks

Abstract

A knowledge-based methodology is proposed for sentiment analysis on social networks. The work was focused on semantic processing taking into account the content handling the public user’s opinions as excerpts of knowledge. Our approach implements knowledge graphs, similarity measures, graph theory algorithms, and a disambiguation process. The results obtained were compared with data retrieved from Twitter and users’ reviews in Amazon. We measured the efficiency of our contribution with precision, recall, and the F-measure, comparing it with the traditional method of looking up concepts in dictionaries which usually assign averages. Moreover, an analysis was carried out to find the best performance for the classification by using polarity, sentiment, and a polarity–sentiment hybrid. A study is presented for arguing the advantage of using a disambiguation process in knowledge processing. A visualization system presents the social graphs to display the sentiment information of each comment as well as the social structure and communications in the network.