KNOWLEDGE, ATTITUDE, AND PRACTICE TOWARDS VOLUNTARY BLOOD DONATION AND ASSOCIATE FACTORS AMONG KHULNA UNIVERSITY STUDENTS

Abstract

Voluntary blood donation (VBD) is the foundation of blood safety and safe transfusion methods. It is vital to boost volunteer donor recruitment and retention to ensure a long-term safe blood transfusion practice, especially among university students. The goal was to evaluate Khulna University students' blood donation knowledge, attitude, and practice (KAP) as well as associated factors. A cross-sectional study was conducted at Khulna University in April 2022. Using simple random sampling (SRS), 400 face-to-face interviews were taken, of which 394 records were used for further analysis. A Chi-square test was used to check the association between KAP toward VBD, and binary logistic regression was applied to identify the association between explanatory and outcome variables. The logistic regression reveals that students with good knowledge about VBD are associated with permanent residence (OR: 1.651; 95% CI: 1.028, 2.650) and education (OR: 1.746; 95% CI: 1.012, 3.014). Favorable attitude toward VBD is associated with gender (OR: 1.818; 95% CI: 1.073, 3.079), division (OR: 3.058; 95% CI:1.241, 7.535) and social media time (OR: 0.068; 95% CI:0.001, 0.876). The practice of VBD is associated with gender (OR: 5.375; 95% CI:3.115, 9.273) and current residence (OR: 0.0397; 95% CI:0.181, 0.869). Efforts should be undertaken to use knowledge and a favorable attitude toward students at the Khulna university to accomplish the aim of 100% VBD in the future.