Abstract
Knowledge and relationship of consultants as key in management consulting industry: the case of Portugal consulting sector
Highlights
In the same line of other fields of management domain, the evolution of the strategic disciplines in the organisations has been broadly diffused by the management consulting industry, this being the main reason why Canback (1998) describes this sector as the way to success which must be embraced by companies in the contextualisation of their strategic orientation and their professionals as the true disseminators of the complex phenomenon of business evolution until today is known
Starting from a basic assumption that there must be a cooperative model of players in the management consulting industry to build constructive relationships between consultants and clients, we can assume that the consultant’s role must be linked to pragmatism, objectivity, rigor and the exigency, and all these criteria must be oriented towards objectives and results
It can be seen that the role of the management consultant has to be linked to pragmatism, objectivity, rigor, and demand
Summary
In the same line of other fields of management domain, the evolution of the strategic disciplines in the organisations has been broadly diffused by the management consulting industry, this being the main reason why Canback (1998) describes this sector as the way to success which must be embraced by companies in the contextualisation of their strategic orientation and their professionals as the true disseminators of the complex phenomenon of business evolution until today is known. Considering a historical retrospective, the benefits of the management consulting industry were already clear in terms of the influence and contribution to the industries’ growth in the 1950s (Stryker, 1954). For this same reason, Drucker (1979) 25 years later, approach it as an extraordinary sector and a unique phenomenon in the business context and by the unique, singular, objective and independent aid that translates into solving concrete problems (Greiner and Metzger, 1983; Canback, 1999) and by the experience that it transports and that appears usually related to results with high productivity (Fincham, 2010). To combat the lack of studies in this emerging area, it is necessary to penetrate this market and to understand this activity, bringing to the academic field a considerable amount of information to contribute, in a concrete way, to the development of this field of research and one of the ways to accomplish it through the understanding and definition of the main characteristics and factors that lead to the identification of this industry identity, perceiving its relationship with the market in terms of knowledge, rather than identifying it only with a set of static techniques to be applied (Fincham and Clark, 2002)
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