Abstract
This micro‐level view of information and communication technology (ICT)‐related decision‐making processes in particular female “knowledge” firms offers areas for further review, research and discussion. Internally focused, these firms reflect earlier studies recommending support for female networking to develop competitive advantage, since fewer sources of ideas, advice, and information may mean that options are limited when problems arise outside previous organisational experience. ICT adoption relied on family and friends rather than professional support. Similarly, Internet use to scope the market or source information was also limited. Further research is suggested to explore management practices within established female‐run firms, and in firms run by teams rather than single owners, to develop deeper understanding of the processes at work and how to support change and development in such firms.
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