Abstract
This study focuses on knowledge and attitudes toward media campaigns on gender-based violence against women in Southeast, Nigeria. To achieve this, the study examined the level of exposure, cognitive status as well as determinants of attitudes toward gender-based victimization. It was found that social economic facets like academic achievement, religion, cultural factors among others affect attitude toward gender based violence. It was recommended that a clear understanding of the relationship between dominant cultures and suppression of women should inform future campaigns on gender-based violence.
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