Know thyself financially: How financial self‐awareness can benefit consumers and financial advisors

Abstract

AbstractWe consider the relationship between an individual's financial self‐awareness, defined as detailed knowledge about one's current financial assets, liabilities, and spending patterns, and financial outcomes. The results of three studies show that a higher level of financial self‐awareness is associated with positive financial decisions and satisfaction among individuals. This effect is mediated by perceived efficacy about handling personal finances. We also find that financial literacy strengthens the association between financial self‐awareness and investing and saving, but does not affect the association between financial self‐awareness and either financial satisfaction or spending decisions. Increasing the financial self‐awareness of clients offers a useful method for financial advisors and policy makers to encourage prudent financial decisions.