Kūniškos mediacijos: biomedijos šiuolaikinėje kontrolės visuomenėje

Abstract

The aim of this article is to present, discuss and critically reflect the emerging in media studies notion of biomedia, which refutes the alleged dichotomy between technology and the body. In the broadest sense, biomedia can be construed as a particular way of mediation whereby the media directly affect and transform the biological dimension of the body and vice versa. The article opens with the discussion of the context in which biomedia emerge – the societies of control (G. Deleuze). In the this first part, the genesis of the concept of biomedia is discussed, as well as two conceptual paradigms – epistemological (E. Thacker’s “dark media”) and ethical (M. Fuller, A. Goffey’s “gray media”) are presented. In the second part, the nexus between biomedia and the cyberbiopolitical regime is highlighted, as well as a peculiar form of biopower, functioning through biomedia – neuropower (W. Neidich) is presented. Ultimately, two potential resistance lines (negative and critical) are examined.