Abstract
This case study focuses on an organization called KLMN and how it transitioned to franchising. KLMN was started by a military veteran that specializes in junk removal. One of the biggest challenges for new franchisors is identifying franchisees who match their model. Another challenge is creating a distinct brand. What made KLMN unique from other franchise models was that individuals must have served in the military to become a franchisee to KLMN. Using this technique eased the process of identifying new franchisees, created a distinct brand for the franchise model and offered a unique selling proposition to their customers.
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