Abstract
Women are increasingly having an important role in improving the country’s economy through the umkm sector. The condition of the Covid-19 pandemic could have an impact on decreasing the performance of women workers or vice versa, in fact there wasan increase in oerformance in several umkm as a result of proactive,innovative behavior and courage in taking risks from entrepreneurs.this study aims to analyze the factors that influence the performance of self-employed entrepreneurs based on the entrepreneurship orientation of umkm diy. This study uses a causal quantitative deisgn.data source based on survey.technique sampling using random sampling of 100.method of data analysis using multiple regression analysis.the results showed that simultaneously the entrepreneurial orientation of women entrepreneurs consisting of factors of proactiveness, innovativeness, and risk taking to significantly affect the performance of umkmdiy entrepreneurs during the covid19 pandemic. However, partially risk taking entrepreneurial orentation factors are not proven to significantly affect the performance of umkm diy entrepreneurs during the covid 19 pandemic.the conclusion of the study shows that the performance of umkm female entrepreneurs during the pandemic covid19 based on entrepreneurrial orientation is proven to be significant except for the risk taking.this insignificance is due to different types of business so that the level of risk and risk taking preference will be different.
Highlights
The condition of the Covid-19 pandemic could have an impact on decreasing the performance of women workers or vice versa, in fact there wasan increase in oerformance in several umkm as a result of proactive,innovative behavior and courage in taking risks from entrepreneurs.this study aims to analyze the factors that influence the performance of self-employed entrepreneurs based on the entrepreneurship orientation of umkm diy
This study uses a causal quantitative deisgn.data source based on survey.technique sampling using random sampling of 100.method of data analysis using multiple regression analysis.the results showed that simultaneously the entrepreneurial orientation of women entrepreneurs consisting of factors of proactiveness
Pengaruh Orientasi Kewirausahaan Terhadap Kinerja Usaha Pada Industri UMKM Abon Ikan Di Kota Makassar The Effect of Entrepreneurship Orientation toward Business Performance In Fish Abon SME Industry In Makassar City
Summary
Received: 08 Nopember 2020; Accepted: 23 Desember 2020; Published: 25 Desember, 2020. Kondisi pandemi covid-19 bisa berdampak menurunnya kinerja wirausahawati UMKM atau sebaliknya justru ada peningkatan kinerja di beberapa UMKM sebagai akibat perilaku proaktif, inovatif wirausahawati dan keberanian mengambil risiko.Penelitian ini bertujuan untuk menganalisis faktor yang mempengaruhi kinerja wirausahawati berbasis orientasi kewirausahaan UMKM DIY di masa pandemi. Penelitian ini menggunakan desain kuantitatif kausal.Sumber data berdasarkan survey. Hasil penelitian menunjukkan bahwa secara simultan orientasi kewirausahaan yang terdiri dari faktor keproaktifan , keinovasian ,dan risk taking terbukti signifikan mempengaruhi kinerja wirausahawati UMKM DIY di masa pandemi Covid-19. Namun secara parsial faktor orientasi kewirausahaan (risk taking) tidak terbukti signifikan mempengaruhi kinerja wirausahawati UMKM DIY di masa pandemi Covid-19. Kesimpulan penelitian menunjukkan bahwa kinerja wirausahawati UMKM DIY selama pandemi Covid berbasis orientasi terbukti signifikan kecuali orientasi keberanian dalam mengambil risiko. Keberanian mengambil risiko pada wirausahawati UMKM juga berbeda
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