Abstract

Vatican Council II and the post-colonial period in Africa dovetailed chronologically very neatly and the resultant euphoria witnessed the growth of funding agencies (hereafter F.A.) established by various national hierarchies dedicated to playing a role in alleviating poverty and ignorance in the less developed countries. The F.A.’s range from the small but effective Scottish Catholic International Aid Fund and the Catholic Fund for Overseas Development of the hierarchies of England and Wales, to the large and wealthy “Misereor” of the German Bishops and the even wealthier Catholic Relief Services of the United States. Apart from these there are other funds of a more private, voluntary and ecumenical nature. It is mainly through missionaries that the first group channel their funds, but the latter group also to a large extent, make use of missionaries. As a result, the traditional image of the poor missionary bringing the Gospel and ministering to’ the world’s poorest is rapidly being challenged. In this article we would like to examine the effects that this is having on missionary activity, and some of the implications.The operating procedure of the F.A.s is relatively simple, through advertising and appeals they collect funds from those Christians in the more developed countries interested in helping alleviate misery and encourage development in the Third World. This is mainly done through advertising and making appeals through the parish, school or other Christian groups in the hope that they will also be able to solicit not just a one-off donation, but a continuous commitment from interested parties. It should be stressed that the aim is not limited simply to collecting money but also to educate the Christian public of their responsibility to help the Third World more than just financially, and that their donations do not absolve them from cutting down on waste and attacking rampant consumerism in their own lives. Advertising is also used to assure the donors that their contributions are being correctly and wisely used.

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