Kids’ Time: childhood, television and the regulation of time

Abstract

This article is concerned with the relationships between children's understanding of the organisation of television time and their sense of what it means to be a child. It is based on qualitative data gathered in one inner city primary school, as part of a broader research project investigating the changing nature of children's media cultures. The article suggests that the notion of time is a crucial aspect of the ways in which children define their relationship with television. It analyses three related aspects of this phenomenon: firstly, children's perceptions of the institutional definitions embodied in the practice of television scheduling; secondly, their notions of psychological development, based partly on the structure of the schedule and partly on their own ‘reading histories'; and thirdly, the place of their television viewing in the scheduling and organisation of family life.