Abstract
This research, Kidh fabric: product development for community business reinforcement was conducted with three main aims: 1) to study Kidh fabric history in northeastern Thailand; 2) to study problems and solutions related to processed fabric products; and 3) to study fabric product pattern design development for community business reinforcement. This qualitative study used a purposive random sampling technique, with samples including people involved with Tai Dam fabric products. Data were collected through structured interview, observation, focus group discussion and work shop.In addition, data reliability and validation tests were conducted with a triangulation method. The results show that Kidh Fabric production processes from three community business groups had the same points in keeping their unique designs and purposes to improve their own business and marketing. There needs to be coordination between community members in the production and design processes, as well as to increase product value by using new knowledge and technology. In conclusion, to develop Kidh fabric products for community reinforcement, all three communities need more support and cooperation from government units, private organization and community leaders. Moreover, these communities businesses need more knowledge and technological support to improve their production process, marketing, personalities in order to transform their community production units into strong and stable business groups.
Highlights
Kidh fabric is one of the unique community products of northeastern Thailand, which requires special art techniques to create
This research, Kidh fabric: product development for community business reinforcement was conducted with three main aims: 1) to study Kidh fabric history in northeastern Thailand; 2) to study problems and solutions related to processed fabric products; and 3) to study fabric product pattern design development for community business reinforcement
The results show that Kidh Fabric production processes from three community business groups had the same points in keeping their unique designs and purposes to improve their own business and marketing
Summary
Kidh fabric is one of the unique community products of northeastern Thailand, which requires special art techniques to create. This kind of art has been passed continuously from one generation to the next. Kidh fabric line patterns are created from personal technique and individual creativity and are woven onto fabric sheets. They reveal the traditions and wisdom of local people (Leesuwan, 1981). Kidh fabric weaving used to be extensively known and used in northeastern Thailand. The researchers’ opinion is that Kidh fabric still lacks support from both government units and private organizations in knowledge, technology and application
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