Abstract
The article examines the emerging trends in strategic management practices within the context of the circular economy. As the world faces increasing environmental challenges, there is a growing recognition of the need for sustainable business models that minimize resource consumption and waste generation. The article highlights several key trends in strategic management that are aligned with the principles of the circular economy. There is a growing emphasis on eco-design and product innovation. Digitalization and the use of advanced technologies are playing a crucial role in enabling circular economy practices Additionally, the article highlights the importance of shifting towards a service-oriented business model. The article aims to provide insights into the key trends and strategies that organizations can employ to integrate circular economy principles into their strategic management practices.
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