Abstract
In this study, we performed a qualitative-inductive methodological approach aiming to identify organizational changes unfolding as Digital Transformation (DT) progresses at incumbent companies. DT is understood as a dynamic and strategic process, centered by the widespread use of digital technologies, triggering major changes in organizations. Aiming to gain a deeper view of the transformational phenomenon in firms facing DT, this research adopted grounded theory approach. The research provides key organizational changes unfolding at incumbents organized in three main themes - digital empowerment, organization of work, and digital mindset. Moreover, it provides a broader view of DT progression process, characterized by continuity and influence of external environment dynamics.
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