Abstract

To guide sustainable development in the hospitality industry requires hotel staff engagement, so what causes and how to facilitate the implementation of low-carbon behaviors should be high priorities. However, most prior studies focused on hotel guest behavior or discussed, on an individual level, the psychological aspects of the factors of the low-carbon behavior of either managers or employees. Therefore, this research aims to examine the effect of influencing factors inside and outside of the hotel context on hotel staff’s low-carbon behaviors in star-rated hotels. A set of influencing factors were identified by using literature retrieval, ground theory and in-depth interviews. Structural equation modelling was then applied with 440 valid questionnaires collected from representative star-rated hotels in Eastern China. The results revealed that low-carbon managerial activities, strategic orientation, social norms, and perceived behavior control were four key factors affecting the low-carbon behavior adoption of staff from star-rated hotels. Among them, low-carbon managerial activities were found to be the strongest factor affecting hotel staff’s low-carbon behaviors. Consumer attitude, however, exerted no significant impact. Targeted strategies were finally proposed for the improvement of hotel staff’s low-carbon behavior from the perspectives of hoteliers and governments. This study contributes to the generation mechanism of low-carbon behavior among staff and, in practice, towards behavioral improvement by providing comprehensive insights about the attribution of factors belonging to multiple dimensions related to the low-carbon behavior of staff in the hotel industry.

Highlights

  • Global warming opens Pandora’s box—with adverse impacts on the environment, aggravated by human behaviors, without effective intervention

  • This paper employed grounded theory, which was regarded as creating an “explanation of action” [52] to identify six influencing factors of relevance for our research aim: strategic orientation, low-carbon managerial activities, personal norms, perceived behavior control, social norms, and consumer attitude

  • Under the data saturation principle followed in the study of [53], no updated information was gained from the interview with the twelfth interviewee, indicating that data were saturated after twelve interviews with no more interviewees needed after this point

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Summary

Introduction

Global warming opens Pandora’s box—with adverse impacts on the environment, aggravated by human behaviors, without effective intervention. As the primary units of accommodation, have witnessed an imposing growth in tourism in recent years. They have become major energy-intensive end users in many countries due to the heavy dependence on the supply of energy, accounting for a significant proportion (around 20%) of carbon dioxide emissions in the tourism sector on a global scale [2,3]. The domestic situation regarding this is dire in China. Hotels were the second highest energy-consuming buildings in Beijing, the capital of China, after shopping malls, among commercial buildings [4].

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