Abstract
Key Factors Influencing Intention to Use Mobile Video by College Students in China
Highlights
Mobile video is the product of three media convergence, i.e. mobile phone, TV and mobile Internet, and is a new multi-media transmission method based on the mobile network platform
Based on the literatures covered, the research concluded that factors such as system quality, service quality and information quality are the main influential power on buyers’ behaviours and towards mobile video application
Mobile companies should realise the importance of these factors before the implementation of mobile video applications in their products
Summary
In-Text Citation: (Yijie, 2020) To Cite this Article: Yijie, Y. Key Factors Influencing Intention to Use Mobile Video by College Students in. International Journal of Academic Research in Business and Social Sciences. Vol 10, No 8, 2020, Pg. 26 - 41 http://hrmars.com/index.php/pages/detail/IJARBSS
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