Abstract
Abstract: Key Concepts in Advertising articles provide short lectures on an important concept to help understand advertising’s place in society, culture, history, and the economy. This article focuses on the concept of disciplinary power, which is taken from French critical theorist and philosopher Michael Foucault’s Discipline and Punish . A series of short videos defines disciplinary power, explains its origin in Foucault’s book, and discusses how the concept applies to the relationship between advertisers and consumers. Viewers learn how to define disciplinary power and study examples of its application to advertising. A recommended reading list provides other sources to learn more about the concept and its associated topics.
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