Abstract
Purpose: The purpose of this study was to investigate and determine the key antecedents of intermediary social responsibility (ISR) and its outcomes. Design: The conceptual framework was designed through exploratory research design where structural relationships were shown with partial least squares structural equation modeling (PLS-SEM) with smart PLS 3. Findings: The result showed that intermediary self -interest is the strongest predictor of intermediary social responsibility along with consumer ethical aspect has moderate impact but societal and environmental factors do not predict of intermediary social responsibility. Research Limitation/implication: The theoretical contribution of the study is to minimize the knowledge gap by widening the length of existing literature related to the aspect of consumer research. Intermediary social responsibility would help to build up nexus between corporate social responsibility (CSR) and consumer social responsibility (CNSR) which brings positive socio-economic development of the transitional economy. Originality: The novelty of this research is that it is the unexplored area of consumer research and is not commonly seen and researched by past researchers in the transitional country context.
Highlights
The journey of corporate social responsibility (CSR) is still on the rise (Quazi et al, 2016)
One vital issue which seems to have been often neglected is that socially responsible intermediaries as one of the key stakeholders of businesses can play a significant role in ensuring the success of social initiatives undertaken by businesses leading to economic gains
If the intermediaries are reminded about their responsibilities they would be more sensible in their behavior in the marketplace, and would be willing to maintain a balance between power and responsibilities
Summary
It has been widely argued that business can achieve economic success by doing well to society (Falck and Heblich, 2007; Laszlo and Cescau, 2017). One vital issue which seems to have been often neglected is that socially responsible intermediaries as one of the key stakeholders of businesses can play a significant role in ensuring the success of social initiatives undertaken by businesses leading to economic gains. The concept of stakeholder advocacy reflects the urgency for intermediaries to play their roles in ensuring corporate citizenship. They have responsibility to create favorable social impacts by wielding their power in the market place. Intermediaries play a vital role for bringing manufacturer and consumers closer
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