Abstract

This study try to figure out digital engagement of President Joko Widodo through his Twitter account @jokowi. Digital engagement shows not only willingness to get involve in a political conversation by means of social media, but also a part performed in a digital interaction by which elite affecting perception and participation of political mass. It was found that in his digital engagement, President Jokowi need to be more interactive by urging his tweet to be more assertive, as an addition to his narrative and descriptive style of communication. This would indicate that the president is communicatively and politically capable of being a Twitter in Chief.

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