Abstract
Film makers, newsmen and distributors all customarily deny that newspaper reviews or notices have any decisive effect on a film's chances. Yet a good press can be turning point for success of a picture. In England not long ago a case occurred that is already hailed as a classic example of how press can save a picture; certainly it illuminates realities and possibilities of relationship between film makers, press and distributors. The picture was Kes, languishing unseen after its completion in 1969 because Rank Organisation thought it too problematical a work to release. Producer Tony Garnett and director Ken Loach brought their film to great public success by getting London press to raise a protest about the picture money-men won't let public see. No one who had viewed film denied its artistic merits. It was a small-
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