Abstract
Purpose - The purpose of this paper was to be found out the influence of shopping enjoyment and consumer trust towards online purchase decision on member of Fan page Facebook Blibli.comDesign/methodology/approach – This type of research used are descriptive, verifikatif. The method used was explanatory survey with simple random sampling techniques and sample number of 165 respondents. Data analysis technique used is a path with equal tools computer software SPSS 22.Findings – shopping enjoyment and consumer trust has influenced on purchase decisions online simultaneously and partially.Originality/value - The paper provides a basis to understand the issues of purchasing decisions on member of fan page facebook Blibli.com. The difference of this study with earlier research on objects that are the variable used supporting the theory as well as the different references used by previous researchers. Keywords:Shopping Enjoyment, Consumer Trust, Purchase Decision, Purchase Decision Online Article Type: Research Paper
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
