Kent merkezinde faaliyet gösteren beş yıldızlı otel işletmelerinde araçsal ve sembolik özelliklerin örgütsel çekiciliğe etkisi

Abstract

The competition among businesses to hire the skilled people, along with changing profile of the workers, force today’s businesses to be attractive for existing and prospective human resources. The individual factors affecting organizational factors have been studied for years, recent studies exhibit that these factors can be grouped as “instrumental attributes” and “symbolic attributes. Despite it is commonly accepted that organizational attractiveness is important for hotel businesses in both the related literature and practice, it remains a problem in terms of what factors constitute organizational attractiveness for these businesses. In this regard, the study examines the factors affecting organizational attractiveness of hotel businesses in terms of the instrumental and symbolic attributes framework. The field study has been conducted on two separate sets of participants experienced and inexperienced employee candidates,of five-star hotels located in city centers. The Structural Equation Model was used to explore the relationships between the instrumental and symbolic attributes of hotel businesses and the organizational attractiveness. The findings suggest that there is a difference in the perceptions of experienced and inexperienced prospective employees regarding instrumental and symbolic attributes and organizational attractiveness. Also, it is concluded that instrumental attributes affect organizational attractiveness directly while symbolic attributes have influence on organizational attractiveness through instrumental attributes.