Abstract
Penelitian ini untuk mengetahui tentang kekuatan merek untuk Usaha Mikro Kecil dan Menengah di Kalimantan Selatan berupa Citra dan Identitas Merek dan Identitas Merek terhadap Kecintaan Merek. Penelitian ini menggunakan metode analisis SEM AMOS dengan jumlah responden 150 orang konsumen dari Komunitas Alisa Khadijah ICMI seluruh Indonesia. Hasil penelitiannya bahwa pengaruh Citra dan Identitas Merek searah dengan terhadap Kecintaan Merek.
 Abstracts
 This study is to determine the strength of brands for Micro, Small and Medium Enterprises in South Kalimantan in the form of Image and Brand Identity and Brand Identity on Brand Love. This study used SEM AMOS analysis method with 150 respondents as consumers from the Alisa Khadijah ICMI Community throughout Indonesia. The results of his research show that the influence of Image and Brand Identity is in line with Brand Love.
 
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